Guidelines for Tour Descriptions

The purpose of a tour description is to supply potential customers with more information about your tour that’ll compel them to book. Remember, potential customers only see the description after clicking into your listing. This means they’re already interested.

However, don’t bombard them with too much information. The fact is, most people are now booking on their phones. A smaller screen means less room for words.

Keep your description brief but informative. Use warm and inviting language to tell a story and point out what makes you unique. You want the potential customer to imagine themselves there, make them the protagonist!

Here’s a skydiving example:

• 30-minute bus-ride through the coastal highways to our sky-dive centre.
• Introduction and safety briefing with one of our sky-diving extraordinaire.
• 20-minute flight on our ex-military aircraft to the drop zone.
• 10,000 feet drop where you’ll experience fear, excitement and pure adrenaline.
• Your personalised sky-diving video that you’ll be able to show your friends.

• Who the experience is for?
• What’s excluded?
• What to bring?
• Any other important information?

We strongly advise against putting contact details, terms of service and cancellation policies in the description as there are specific places to enter that information.

Guidelines for Photos

Photos are very important as they are known to be the first things potential customers notice about your listing. Photos are what help your potential customers imagine themselves already there.

You can upload as many photos as you’d like for each listing. As potential customers tend to engage with listings with more photos, we encourage uploading at least 4 photos. Our recommendation is to get photos of people enjoying the experience you offer. This is the best way for potential customers to imagine the experience as they’re booking. Ensure, that your photos are clear, bright and colourful as these tend to perform better than dull ones.

Here’s our photo quality checklist:

• Landscape orientation
• No logos or watermarks
• Bright and colourful
• Shows people enjoying your experiences
• At least 1920 by 1200 pixels
• Family friendly